available for freelance & full-time

alex built it

Web apps and iOS software.
Give me an idea. I'll ship something real.

hire me see the work
01 / about me

One person, start to finish.

One developer. All the way through.

I'm 21, based in Newcastle, and I build the whole stack: database, API, interface, and the iOS app in your pocket.

Most days I'm in Next.js or Swift, with PostgreSQLunderneath. Give me a problem and I'll make it real. That's the part I'm actually in it for.

I've shipped note-taking apps, revision tools for trainee solicitors, contributed to a music platform, and built an AI CRM from scratch. Different problems, one approach: get it out the door and make it work.

02 / what i do

I build the full thing.

Tell me what you need.

01

Web platforms

Next.js front to back. Auth, payments, dashboards, the admin screens nobody sees but everyone needs. Built for production traffic from day one.

Next.js · TypeScript · Postgres
02

Native iOS apps

Swift apps with proper gestures, haptics, and the speed users expect. Noodle went from idea to App Store this way.

Swift · SwiftUI · iOS
03

Data & backend

Postgres schemas built for real traffic. Clean APIs, solid integrations. The infrastructure that keeps the rest of the product running.

PostgreSQL · APIs · Auth
04

AI tooling

AI that does something useful. I built a full CRM with AI at the core — that's the bar I apply to client work.

LLMs · Automation · CRM
05

Concept to product

A rough sketch or voice note is enough. I'll take the idea and turn it into something you can put in front of people.

Prototyping · MVP · Launch
06

Freelance & contract

Day rate, full project, or ongoing. Honest timelines, clear updates. My name goes on it — so the work has to be good.

Day rate · Project · Retainer
03 / selected work

Things I've shipped.

A selection. More is behind NDAs.

04 / ventures

The name on the invoices.

Freelance builds and own products, under one roof.

// registered company · UK

Pellar Technologies Limited

Pellar is the company behind the work. I ship my own products through it and take on client builds — the same hands on both. Noodle, SQEz, Forma, the AI CRM, contributions to tooti: all through Pellar.

NoodleSQEzFormatootiAI CRM+ client work
05 / what drives me

I've given myself a deadline.

The target is specific. So is the deadline.

I'm driven by what the work buys. A car on the drive and a city-centre flat. I've got until I'm 25.

The deadline keeps me moving. It's why I answer late messages, outwork the brief, and take every project seriously. Trust comes from what ships.

// objectives.json — by age 25
A car on the driveby 25
City-centre apartmentcity-centre, mine outright
Financial stabilitynot just money. options.
age 21 — nowtarget 25
2122232425
06 / testimonials

What clients say.

From clients, collaborators, and partners.

"Alex is always there for the studio. I feel like he's available whenever I need him to be."

Lucy HealyFounder · Burn Mat Studio

"Alex's drive for creating solutions that work not only at a technical level but also for non-technical users is beyond anything I've seen before."

Partnermajor regional law firm

"Alex was able to take a bold vision that we had for tooti and create something spectacular with it. We're amazed at the work that has been done."

Alice ClementsFounder · tooti
07 / now

Right now.

Updated when things change.

last updated · May 2026

If we talk and this looks stale, call me out on it.

nowBuilding tootiShipping features and keeping the engineering moving as the product grows.active
nowRefining NoodleChasing the details that separate a good iOS app from a great one.active
nowScaling the AI CRMMaking the internal CRM robust enough to hand to other teams.building
openOpen for freelanceRoom for one or two projects. Web or iOS — bring the interesting ones.available
08 / let's build it

Got something that
needs building?

Freelance, full-time, or an idea you can't shake. Message me. I reply fast.

email me whatsapp
EMAILhello@alexbuiltit.comWHATSAPP+44 7346 810292X@alex_r_woodINSTAGRAM@xanderdwoodLINKEDIN@xanderdwood